diff --git a/ios/Video/Features/RCTIMAAdsManager.swift b/ios/Video/Features/RCTIMAAdsManager.swift
index 46a16b9e..26c6213e 100644
--- a/ios/Video/Features/RCTIMAAdsManager.swift
+++ b/ios/Video/Features/RCTIMAAdsManager.swift
@@ -44,6 +44,16 @@
             }
         }
 
+        func releaseAds() {
+            guard let adsManager else { return }
+            // Destroy AdsManager may be delayed for a few milliseconds
+            // But what we want is it stopped producing sound immediately
+            // Issue found on tvOS 17, or iOS if view detach & STARTED event happen at the same moment
+            adsManager.volume = 0
+            adsManager.pause()
+            adsManager.destroy()
+        }
+
         // MARK: - Getters
 
         func getAdsLoader() -> IMAAdsLoader? {
diff --git a/ios/Video/RCTVideo.swift b/ios/Video/RCTVideo.swift
index cf73fb5b..0b1f430a 100644
--- a/ios/Video/RCTVideo.swift
+++ b/ios/Video/RCTVideo.swift
@@ -1187,6 +1187,10 @@ class RCTVideo: UIView, RCTVideoPlayerViewControllerDelegate, RCTPlayerObserverH
         _resouceLoaderDelegate = nil
         _playerObserver.clearPlayer()
 
+        #if USE_GOOGLE_IMA
+            _imaAdsManager.releaseAds()
+        #endif
+
         self.removePlayerLayer()
 
         if let _playerViewController {