diff --git a/android/src/main/java/androidx/media3/exoplayer/ima/ImaAdsLoader.java b/android/src/main/java/androidx/media3/exoplayer/ima/ImaAdsLoader.java
index 8d30b2b1..8fadc334 100644
--- a/android/src/main/java/androidx/media3/exoplayer/ima/ImaAdsLoader.java
+++ b/android/src/main/java/androidx/media3/exoplayer/ima/ImaAdsLoader.java
@@ -11,9 +11,17 @@ import androidx.media3.exoplayer.ExoPlayer;
 import androidx.media3.exoplayer.source.ads.AdsLoader;
 import androidx.media3.exoplayer.source.ads.AdsMediaSource;
 
+import com.google.ads.interactivemedia.v3.api.ImaSdkSettings;
+
 import java.io.IOException;
 
 public class ImaAdsLoader implements AdsLoader {
+    private final ImaSdkSettings imaSdkSettings;
+
+    public ImaAdsLoader(ImaSdkSettings imaSdkSettings) {
+        this.imaSdkSettings = imaSdkSettings;
+    }
+
     public void setPlayer(ExoPlayer ignoredPlayer) {
     }
 
@@ -45,6 +53,7 @@ public class ImaAdsLoader implements AdsLoader {
     }
 
     public static class Builder {
+        private ImaSdkSettings imaSdkSettings;
         public Builder(Context ignoredThemedReactContext) {
         }
 
@@ -56,6 +65,11 @@ public class ImaAdsLoader implements AdsLoader {
             return this;
         }
 
+        public Builder setImaSdkSettings(ImaSdkSettings imaSdkSettings) {
+            this.imaSdkSettings = imaSdkSettings;
+            return this;
+        }
+
         public ImaAdsLoader build() {
             return null;
         }
diff --git a/android/src/main/java/com/brentvatne/exoplayer/ReactExoplayerView.java b/android/src/main/java/com/brentvatne/exoplayer/ReactExoplayerView.java
index bb527903..dacae937 100644
--- a/android/src/main/java/com/brentvatne/exoplayer/ReactExoplayerView.java
+++ b/android/src/main/java/com/brentvatne/exoplayer/ReactExoplayerView.java
@@ -133,6 +133,8 @@ import com.facebook.react.uimanager.ThemedReactContext;
 import com.google.ads.interactivemedia.v3.api.AdError;
 import com.google.ads.interactivemedia.v3.api.AdEvent;
 import com.google.ads.interactivemedia.v3.api.AdErrorEvent;
+import com.google.ads.interactivemedia.v3.api.ImaSdkSettings;
+import com.google.ads.interactivemedia.v3.api.ImaSdkFactory;
 import com.google.common.collect.ImmutableList;
 
 import java.net.CookieHandler;
@@ -251,6 +253,7 @@ public class ReactExoplayerView extends FrameLayout implements
     private boolean mReportBandwidth = false;
     private boolean controls;
     private Uri adTagUrl;
+    private String adLanguage;
 
     private boolean showNotificationControls = false;
     // \ End props
@@ -754,9 +757,13 @@ public class ReactExoplayerView extends FrameLayout implements
                         .setEnableDecoderFallback(true)
                         .forceEnableMediaCodecAsynchronousQueueing();
 
+        ImaSdkSettings imaSdkSettings = ImaSdkFactory.getInstance().createImaSdkSettings();
+        imaSdkSettings.setLanguage(adLanguage);
+
         // Create an AdsLoader.
         adsLoader = new ImaAdsLoader
                 .Builder(themedReactContext)
+                .setImaSdkSettings(imaSdkSettings)
                 .setAdEventListener(this)
                 .setAdErrorListener(this)
                 .build();
@@ -1851,6 +1858,10 @@ public class ReactExoplayerView extends FrameLayout implements
         adTagUrl = uri;
     }
 
+    public void setAdLanguage(final String language) {
+        adLanguage = language;
+    }
+
     public void setTextTracks(SideLoadedTextTrackList textTracks) {
         this.textTracks = textTracks;
         reloadSource(); // FIXME Shall be moved inside source
diff --git a/android/src/main/java/com/brentvatne/exoplayer/ReactExoplayerViewManager.kt b/android/src/main/java/com/brentvatne/exoplayer/ReactExoplayerViewManager.kt
index 195875be..bb607671 100644
--- a/android/src/main/java/com/brentvatne/exoplayer/ReactExoplayerViewManager.kt
+++ b/android/src/main/java/com/brentvatne/exoplayer/ReactExoplayerViewManager.kt
@@ -29,6 +29,7 @@ class ReactExoplayerViewManager(private val config: ReactExoplayerConfig) : View
         private const val REACT_CLASS = "RCTVideo"
         private const val PROP_SRC = "src"
         private const val PROP_AD_TAG_URL = "adTagUrl"
+        private const val PROP_AD_LANGUAGE = "adLanguage"
         private const val PROP_RESIZE_MODE = "resizeMode"
         private const val PROP_REPEAT = "repeat"
         private const val PROP_SELECTED_AUDIO_TRACK = "selectedAudioTrack"
@@ -110,6 +111,16 @@ class ReactExoplayerViewManager(private val config: ReactExoplayerConfig) : View
         videoView.setAdTagUrl(adTagUrl)
     }
 
+    @ReactProp(name = PROP_AD_LANGUAGE)
+    fun setAdLanguage(videoView: ReactExoplayerView, languageString: String?) {
+        if (TextUtils.isEmpty(languageString)) {
+            videoView.setAdLanguage(null) // Maybe "en" default?
+            return
+        }
+
+        videoView.setAdLanguage(languageString)
+    }
+
     @ReactProp(name = PROP_RESIZE_MODE)
     fun setResizeMode(videoView: ReactExoplayerView, resizeMode: String) {
         when (resizeMode) {
diff --git a/android/src/main/java/com/google/ads/interactivemedia/v3/api/ImaSdkFactory.java b/android/src/main/java/com/google/ads/interactivemedia/v3/api/ImaSdkFactory.java
new file mode 100644
index 00000000..6580b4ff
--- /dev/null
+++ b/android/src/main/java/com/google/ads/interactivemedia/v3/api/ImaSdkFactory.java
@@ -0,0 +1,22 @@
+package com.google.ads.interactivemedia.v3.api;
+
+public abstract class ImaSdkFactory {
+    private static ImaSdkFactory instance;
+
+    public abstract ImaSdkSettings createImaSdkSettings();
+
+    public static ImaSdkFactory getInstance() {
+        if (instance == null) {
+            instance = new ConcreteImaSdkFactory();
+        }
+        return instance;
+    }
+}
+
+class ConcreteImaSdkFactory extends ImaSdkFactory {
+
+    @Override
+    public ImaSdkSettings createImaSdkSettings() {
+        return new ConcreteImaSdkSettings();
+    }
+}
\ No newline at end of file
diff --git a/android/src/main/java/com/google/ads/interactivemedia/v3/api/ImaSdkSettings.java b/android/src/main/java/com/google/ads/interactivemedia/v3/api/ImaSdkSettings.java
new file mode 100644
index 00000000..82887395
--- /dev/null
+++ b/android/src/main/java/com/google/ads/interactivemedia/v3/api/ImaSdkSettings.java
@@ -0,0 +1,24 @@
+package com.google.ads.interactivemedia.v3.api;
+
+import androidx.annotation.InspectableProperty;
+
+public abstract class ImaSdkSettings {
+    public abstract String getLanguage();
+    public abstract void setLanguage(String language);
+}
+
+// Concrete Implementation
+class ConcreteImaSdkSettings extends ImaSdkSettings {
+
+    private String language;
+
+    @Override
+    public String getLanguage() {
+        return language;
+    }
+
+    @Override
+    public void setLanguage(String language) {
+        this.language = language;
+    }
+}
diff --git a/docs/pages/component/ads.md b/docs/pages/component/ads.md
index d9804baf..5b5f1857 100644
--- a/docs/pages/component/ads.md
+++ b/docs/pages/component/ads.md
@@ -23,3 +23,16 @@ Example:
 onReceiveAdEvent={event => console.log(event)}
 ...
 ```
+
+### Localization
+To change the language of the IMA SDK, you need to pass `adLanguage` prop to `Video` component. List of supported languages, you can find [here](https://developers.google.com/interactive-media-ads/docs/sdks/android/client-side/localization#locale-codes)
+
+By default, ios will use system language and android will use `en`
+
+Example:
+
+```jsx
+...
+adLanguage="fr"
+...
+```
diff --git a/ios/Video/Features/RCTIMAAdsManager.swift b/ios/Video/Features/RCTIMAAdsManager.swift
index 26c6213e..a6548f3f 100644
--- a/ios/Video/Features/RCTIMAAdsManager.swift
+++ b/ios/Video/Features/RCTIMAAdsManager.swift
@@ -19,7 +19,12 @@
         }
 
         func setUpAdsLoader() {
-            adsLoader = IMAAdsLoader(settings: nil)
+            guard let _video else { return }
+            let settings = IMASettings()
+            if let adLanguage = _video.getAdLanguage() {
+                settings.language = adLanguage
+            }
+            adsLoader = IMAAdsLoader(settings: settings)
             adsLoader.delegate = self
         }
 
diff --git a/ios/Video/RCTVideo.swift b/ios/Video/RCTVideo.swift
index c394c8e9..f1ca220f 100644
--- a/ios/Video/RCTVideo.swift
+++ b/ios/Video/RCTVideo.swift
@@ -87,6 +87,7 @@ class RCTVideo: UIView, RCTVideoPlayerViewControllerDelegate, RCTPlayerObserverH
 
     /* IMA Ads */
     private var _adTagUrl: String?
+    private var _adLanguage: String?
     #if USE_GOOGLE_IMA
         private var _imaAdsManager: RCTIMAAdsManager!
         /* Playhead used by the SDK to track content video progress and insert mid-rolls. */
@@ -1222,6 +1223,10 @@ class RCTVideo: UIView, RCTVideoPlayerViewControllerDelegate, RCTPlayerObserverH
 
     // MARK: - RCTIMAAdsManager
 
+    func getAdLanguage() -> String? {
+        return _adLanguage
+    }
+
     func getAdTagUrl() -> String? {
         return _adTagUrl
     }
diff --git a/ios/Video/RCTVideoManager.m b/ios/Video/RCTVideoManager.m
index 3807f955..dab191e7 100644
--- a/ios/Video/RCTVideoManager.m
+++ b/ios/Video/RCTVideoManager.m
@@ -6,6 +6,7 @@
 RCT_EXPORT_VIEW_PROPERTY(src, NSDictionary);
 RCT_EXPORT_VIEW_PROPERTY(drm, NSDictionary);
 RCT_EXPORT_VIEW_PROPERTY(adTagUrl, NSString);
+RCT_EXPORT_VIEW_PROPERTY(adLanguage, NSString);
 RCT_EXPORT_VIEW_PROPERTY(maxBitRate, float);
 RCT_EXPORT_VIEW_PROPERTY(resizeMode, NSString);
 RCT_EXPORT_VIEW_PROPERTY(repeat, BOOL);
diff --git a/src/specs/VideoNativeComponent.ts b/src/specs/VideoNativeComponent.ts
index 146dee11..a5eba10c 100644
--- a/src/specs/VideoNativeComponent.ts
+++ b/src/specs/VideoNativeComponent.ts
@@ -305,6 +305,7 @@ export type OnControlsVisibilityChange = Readonly<{
 export interface VideoNativeProps extends ViewProps {
   src?: VideoSrc;
   adTagUrl?: string;
+  adLanguage?: string;
   allowsExternalPlayback?: boolean; // ios, true
   disableFocus?: boolean; // android
   maxBitRate?: Float;
diff --git a/src/types/video.ts b/src/types/video.ts
index aa575128..d29d0108 100644
--- a/src/types/video.ts
+++ b/src/types/video.ts
@@ -255,6 +255,7 @@ export interface ReactVideoProps extends ReactVideoEvents, ViewProps {
   drm?: Drm;
   style?: StyleProp<ViewStyle>;
   adTagUrl?: string;
+  adLanguage?: ISO639_1;
   audioOutput?: AudioOutput; // Mobile
   automaticallyWaitsToMinimizeStalling?: boolean; // iOS
   bufferConfig?: BufferConfig; // Android