diff --git a/API.md b/API.md
index d927a3b2..40781558 100644
--- a/API.md
+++ b/API.md
@@ -74,6 +74,17 @@ Video with caching ([more info](docs/caching.md)):
 end
 ```
 
+#### Enable custom feature in podfile file
+
+##### Google IMA
+
+Google IMA is the google SDK to support Client Side Ads Integration (CSAI), see [google documentation](https://developers.google.com/interactive-media-ads/docs/sdks/ios/client-side) for more informations.
+
+To enable google IMA usage define add following line in your podfile:
+```podfile
+$RNVideoUseGoogleIMA=true
+```
+
 </details>
 
 ### tvOS installation
diff --git a/examples/basic/ios/Podfile b/examples/basic/ios/Podfile
index 5677fd6c..9438f885 100644
--- a/examples/basic/ios/Podfile
+++ b/examples/basic/ios/Podfile
@@ -7,6 +7,8 @@ install! 'cocoapods', :deterministic_uuids => false
 target 'videoplayer' do
   config = use_native_modules!
 
+  # $RNVideoUseGoogleIMA = true
+
   # Flags change depending on the env values.
   flags = get_default_flags()
 
diff --git a/ios/Video/Features/RCTIMAAdsManager.swift b/ios/Video/Features/RCTIMAAdsManager.swift
index 059ec639..d2a3833f 100644
--- a/ios/Video/Features/RCTIMAAdsManager.swift
+++ b/ios/Video/Features/RCTIMAAdsManager.swift
@@ -1,3 +1,4 @@
+#if USE_GOOGLE_IMA
 import Foundation
 import GoogleInteractiveMediaAds
 
@@ -185,3 +186,4 @@ class RCTIMAAdsManager: NSObject, IMAAdsLoaderDelegate, IMAAdsManagerDelegate {
         return result;
     }
 }
+#endif
diff --git a/ios/Video/RCTVideo.swift b/ios/Video/RCTVideo.swift
index be1c0981..678623d4 100644
--- a/ios/Video/RCTVideo.swift
+++ b/ios/Video/RCTVideo.swift
@@ -1,7 +1,9 @@
 import AVFoundation
 import AVKit
 import Foundation
+#if USE_GOOGLE_IMA
 import GoogleInteractiveMediaAds
+#endif
 import React
 import Promises
 
@@ -63,11 +65,13 @@ class RCTVideo: UIView, RCTVideoPlayerViewControllerDelegate, RCTPlayerObserverH
 
     /* IMA Ads */
     private var _adTagUrl:String?
+#if USE_GOOGLE_IMA
     private var _imaAdsManager: RCTIMAAdsManager!
-    private var _didRequestAds:Bool = false
-    private var _adPlaying:Bool = false
     /* Playhead used by the SDK to track content video progress and insert mid-rolls. */
     private var _contentPlayhead: IMAAVPlayerContentPlayhead?
+#endif
+    private var _didRequestAds:Bool = false
+    private var _adPlaying:Bool = false
 
     private var _resouceLoaderDelegate: RCTResourceLoaderDelegate?
     private var _playerObserver: RCTPlayerObserver = RCTPlayerObserver()
@@ -107,8 +111,9 @@ class RCTVideo: UIView, RCTVideoPlayerViewControllerDelegate, RCTPlayerObserverH
 
     init(eventDispatcher:RCTEventDispatcher!) {
         super.init(frame: CGRect(x: 0, y: 0, width: 100, height: 100))
-
+#if USE_GOOGLE_IMA
         _imaAdsManager = RCTIMAAdsManager(video: self)
+#endif
 
         _eventDispatcher = eventDispatcher
 
@@ -147,8 +152,9 @@ class RCTVideo: UIView, RCTVideoPlayerViewControllerDelegate, RCTPlayerObserverH
 
     required init?(coder aDecoder: NSCoder) {
         super.init(coder: aDecoder)
-
+#if USE_GOOGLE_IMA
         _imaAdsManager = RCTIMAAdsManager(video: self)
+#endif
     }
 
     deinit {
@@ -217,10 +223,12 @@ class RCTVideo: UIView, RCTVideoPlayerViewControllerDelegate, RCTPlayerObserverH
         ])
 
         if currentTimeSecs >= 0 {
+#if USE_GOOGLE_IMA
             if !_didRequestAds && currentTimeSecs >= 0.0001 && _adTagUrl != nil {
                 _imaAdsManager.requestAds()
                 _didRequestAds = true
             }
+#endif
             onVideoProgress?([
                 "currentTime": NSNumber(value: Float(currentTimeSecs)),
                 "playableDuration": RCTVideoUtils.calculatePlayableDuration(_player),
@@ -307,13 +315,14 @@ class RCTVideo: UIView, RCTVideoPlayerViewControllerDelegate, RCTPlayerObserverH
                         self.setAutomaticallyWaitsToMinimizeStalling(self._automaticallyWaitsToMinimizeStalling)
                     }
 
+#if USE_GOOGLE_IMA
                     if self._adTagUrl != nil {
                         // Set up your content playhead and contentComplete callback.
                         self._contentPlayhead = IMAAVPlayerContentPlayhead(avPlayer: self._player!)
 
                         self._imaAdsManager.setUpAdsLoader()
                     }
-
+#endif
                     //Perform on next run loop, otherwise onVideoLoadStart is nil
                     self.onVideoLoadStart?([
                         "src": [
@@ -424,7 +433,9 @@ class RCTVideo: UIView, RCTVideoPlayerViewControllerDelegate, RCTPlayerObserverH
     func setPaused(_ paused:Bool) {
         if paused {
             if _adPlaying {
+#if USE_GOOGLE_IMA
                 _imaAdsManager.getAdsManager()?.pause()
+#endif
             } else {
                 _player?.pause()
                 _player?.rate = 0.0
@@ -433,7 +444,9 @@ class RCTVideo: UIView, RCTVideoPlayerViewControllerDelegate, RCTPlayerObserverH
             RCTPlayerOperations.configureAudio(ignoreSilentSwitch:_ignoreSilentSwitch, mixWithOthers:_mixWithOthers)
 
             if _adPlaying {
+#if USE_GOOGLE_IMA
                 _imaAdsManager.getAdsManager()?.resume()
+#endif
             } else {
                 if #available(iOS 10.0, *), !_automaticallyWaitsToMinimizeStalling {
                     _player?.playImmediately(atRate: _rate)
@@ -824,11 +837,11 @@ class RCTVideo: UIView, RCTVideoPlayerViewControllerDelegate, RCTPlayerObserverH
     func setAdTagUrl(_ adTagUrl:String!) {
         _adTagUrl = adTagUrl
     }
-
+#if USE_GOOGLE_IMA
     func getContentPlayhead() -> IMAAVPlayerContentPlayhead? {
         return _contentPlayhead
     }
-
+#endif
     func setAdPlaying(_ adPlaying:Bool) {
         _adPlaying = adPlaying
     }
@@ -1106,11 +1119,11 @@ class RCTVideo: UIView, RCTVideoPlayerViewControllerDelegate, RCTPlayerObserverH
 
     @objc func handlePlayerItemDidReachEnd(notification:NSNotification!) {
         onVideoEnd?(["target": reactTag as Any])
-
+#if USE_GOOGLE_IMA
         if notification.object as? AVPlayerItem == _player?.currentItem {
             _imaAdsManager.getAdsLoader()?.contentComplete()
         }
-
+#endif
         if _repeat {
             let item:AVPlayerItem! = notification.object as? AVPlayerItem
             item.seek(to: CMTime.zero, completionHandler: nil)
diff --git a/react-native-video.podspec b/react-native-video.podspec
index c0c4a86a..45710b3a 100644
--- a/react-native-video.podspec
+++ b/react-native-video.podspec
@@ -19,8 +19,15 @@ Pod::Spec.new do |s|
     ss.source_files  = "ios/Video/**/*.{h,m,swift}"
     ss.dependency "PromisesSwift"
 
-    ss.ios.dependency 'GoogleAds-IMA-iOS-SDK', '~> 3.18.1'
-    ss.tvos.dependency 'GoogleAds-IMA-tvOS-SDK', '~> 4.2'
+    if defined?($RNVideoUseGoogleIMA)
+      Pod::UI.puts "RNVideo: enable IMA SDK"
+
+      ss.ios.dependency 'GoogleAds-IMA-iOS-SDK', '~> 3.18.1'
+      ss.tvos.dependency 'GoogleAds-IMA-tvOS-SDK', '~> 4.2'
+      ss.pod_target_xcconfig = {
+        'OTHER_SWIFT_FLAGS' => '$(inherited) -D USE_GOOGLE_IMA'
+      }
+    end
   end
 
   s.subspec "VideoCaching" do |ss|